This is the personal lifestream of Guillaume du Gardier.
This site reflects my personal opinions and never at anypoint express those of my employer.
I am actually Head of Digital at Ferrero for all brands categories ( Nutella, Kinder, Tic Tac, Pralines – Ferrero Rocher, Rafaello, Mon Chéri).
I started this site on the 5th august 2004. You will find here postings about online communication, social media, interactive marketing. This lifestream will be use to share informations, learnings, best practice, thoughts and ideas… Sometimes also, some subjects of personal interest.
Few years after the launch of my first blog, I’ve spend 2 years blogging on WordPress, unfortunately I lost all content because of a bad management of my domain name, then I moved on Webjam, Twitter, Tumblr, Posterous, Facebook (needless to say…) and then, I am back here at my very first place.