Ad Blocking Isn’t The End Of The World

Great deap analysis on this difficult topic- definitely worth reading:

The only way to preserve and grow the free web is to change how and when ads are served. True innovation requires plucking ads from mobile devices and serving them in a smart way: at times and in places that are desirable and valuable to the user. It means understanding the user in his or her mobile life, and using that information in the physical world to add value and respect privacy.

via Ad Blocking Isn’t The End Of The World – ReadWrite.

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