Author Archives: Guillaume du Gardier

Thoughts on some key digital questions

These last months have raised several opportunities to share in the media some parts of our brand digital strategies, I share them below as archives.

1.Journal du Net, Interview on Digital Marketing 1to1, 11th June 2014
http://www.journaldunet.com/video/265302/1-to-1-biarritz-ferrero/

2.Digital Day, Figaro, 5th June 2014

3.Les Echos.fr, Café digital, 18th April 2014

http://videos.lesechos.fr/3479136834001

4.MC Factory & Stratégies, Round Table, 7th February 2014

Facebooks Ad Offerings Show Wide Variation in Price, Performance

Facebook has moved quickly to generate revenue through a variety of advertising opportunities intended to leverage the company’s huge audience and stockpile of audience data. Now marketers are beginning to evaluate how the options stack up against each other.

Social marketing company Salesforce Social.com, an extension of the Salesforce Marketing Cloud service, looked at more than 1 million ad units and 114 billion impressions served worldwide through the social ad application between January and March 2013. The study found that context went a long way to improving ad performance on Facebook.

Facebooks Ad Offerings Show Wide Variation in Price, Performance - eMarketer

Quote from eMarketers: Facebooks Ad Offerings Show Wide Variation in Price, Performance – eMarketer.