Category Archives: Insights

How Social Media is Sparking Organizational Transformation


Brian Solis recently made available on his blog the result of “a collaboration between Salesforce and Altimeter Group on a special project to help executives understand the real impact of social media and in turn how to lead meaningful and lucrative transformation: The Little Blue Book of Social Transformation,” a free ebook I highly recomend you to read !

Before many things, organizing internal teams to embrace Social Media is definitely one of the key challenges.