Amazing tool ! Google Shopping Insights is focused on retailers with physical stores. In a world where 87% of consumers research online before entering a store, but more than 90% of goods are still sold in stores, it’s aimed to help retailers understand local insights in cities where they have stores.
Shopping Insights can be used to:
- Measure consumer interest on products at a national, regional, and city level
- Compare demand across geographies, time, and device context
- Get ideas for local promotions, and investments between mobile and desktop